Green Environment

We all know that the Federal Trade Commission guards us against deceptive advertising, especially in things like Weight Loss Programs, Health Products and Business Opportunities. Many times the FTC goes over board, attacking honest companies, and other times they catch a scam artist red-handed.

What about environmental claims, you know the marketers that go after Green Consumers who want to help the environment and buy good products? Well, the Federal Trade Commission is looking into this too. From now on, if you cannot prove it, most likely you cannot say it on the Internet, in an advertisement or on the radio or TV. Why all the fuss, well apparently it is being abused.

Meanwhile the FTC is creating new “advertising rules” for those who claim “environmental friendly” on their labels, and that is going to cause alarm and concern to many companies who are not walking the walk. What the heck, perhaps buying green products is in your future.

This will very much will affect the Venture Capital crowd, AL Gore & Associates and the little guy, The Green Entrepreneur, who is trying, but got caught by the “rule maker - rule breaker” business as usual games. Accountability is the name of their game and deceptive advertising is something they are going after, this time in the name of the environment.

Will this make businesses walk their talk or will it cause companies to stop trying and go for price and do little if anything to help the environment? Will consumers pay more for green products and services or will we simply find fewer companies willing to go out of their way? Think on this, it is rather serious if you consider the ramifications of what this means to the future of Green.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington

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